Over $200 Billion in Impairments to Hit Corporate Earnings
Impairment
News

Over $200 Billion in Impairments to Hit Corporate Earnings

For Forbes, Lecturer Suzy Taherian says the COVID-19 pandemic has forced finance executives to closely examine impairments of assets, expected to be more severe than the 2008 recession. 

COVID Shortages: Supply Chains Must Become Less Efficient
Supply Chain
News

COVID Shortages: Supply Chains Must Become Less Efficient

For Forbes, Lecturer Suzy Taherian says supply chain disruptions are wreaking havoc in the post-COVID world, thus businesses must rapidly become more local and flexibly risk-proof.

Green Deal is the ‘Motor for the Recovery’ for Europe
CO2 emissions
News

Green Deal is the ‘Motor for the Recovery’ for Europe

For Forbes, Lecturer Suzy Taherian notes Europe's commitment to the $1.1 trillion Green Deal, detailing why U.S. and world leaders can make significant strides on green initiatives right now.

What Action is Needed: Bold Decisions to Stop COVID-19
Coronavirus
Blog

What Action is Needed: Bold Decisions to Stop COVID-19

We urge decision-makers to take bold, decisive, and preventive action

As COVID-19 cases continue to skyrocket globally, Professor Hemant Bhargava and UC Davis colleagues recommend decisive action and support systems to put into place.

(Editor's note: This blog originally appeared on Medium on Mar. 12, 2020, and

$2.5 Trillion in M&A Pushing Open Debt Markets
World
News

$2.5 Trillion in M&A Pushing Open Debt Markets

Lecturer Suzy Taherian, in her recent blog for Forbes, shares the outlook for private equity investment given the fact that lenders are looking at shorter-term loans since the long-term horizon is unclear.

Five Strategies to Pivot Away from Corona
Business Pivot
News

Five Strategies to Pivot Away from Corona

For Forbes, Lecturer Suzy Taherian lists five ways CEOs can find alternatives to survive in this difficult economy, recognizing the importance of health care, transportation and supply chains.

Unwinding the Hidden Tax Implications of CARES Act
Forbes tax implications
News

Unwinding the Hidden Tax Implications of CARES Act

For Forbes, Lecturer Suzy Taherian shares what CFOs should know about recent government funding to help businesses cover payroll, utilities, rent, and interest.

The CFO’s Shame of Accepting Government Assistance
Government loan assistance
News

The CFO’s Shame of Accepting Government Assistance

For Forbes, Lecturer Suzy Taherian provides insight into CFOs' qualms in applying for government-provided forgivable loans following the passage of the $2 trillion CARES stimulus bill.

What Is The Shape Of Economic Recovery? V, U, Or L
Economic Recovery
News

What Is The Shape Of Economic Recovery? V, U, Or L

What will the economic recovery look like? Lecturer Suzy Taherian discusses V, U and L-shaped recovery curves for multiple businesses in her latest blog for Forbes. 

Similar but Better: When Product Comparisons Are Traps
e-cigarette
News

Similar but Better: When Product Comparisons Are Traps

Research by Greta Hsu examines the growth of vape devices and how the makers of such products took steps to get them quickly accepted. These steps in turn led them into a trap of their own making.

Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire
E-cigarette - Getty Image
News

Promoting Advantages of Product Category, Whether It Is Craft Beer or E-cigarettes, Can Backfire

UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time

Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.

Industries often position products to tout the benefits of one category over another—such as the higher